Small Business

Episode 25 – #TBT to Episode 3 with Cris & Mikey Goode

Welcome to a Special September #TBT episode where we revisit some of our favorite episodes from the last season. On this episode, we revisit Episode 3 to hear from Cris & Mikey Goode of Recipes That Crock.

Website: www.recipesthatcrock.com
Facebook: www.facebook.com/RecipesThatCrock
Twitter: twitter.com/crisgoode
Instagram: instagram.com/recipesthatcrock
YouTube: www.youtube.com/user/sixstringonfire
Pinterest: www.pinterest.com/recipescrock

Episode 19: Whitley Dykes, Dumps Like A Truck

Dumps Like A Truck is a food truck with a cause. Authentic Chinese Dumpling Truck that helps educate and put shoes on the feet of children living & scavenging for survival in third-world trash dumps.

We sit down with Whitley Dykes to talk about life, family, faith, and reasons why he and his wife started Dumps Like A Truck. It’s a longer episode that normal….and one you won’t want to miss a minute of. It was good for our soul to sit down with Whitley and I know his story and his mission will impact you as well.

Instagram: www.instagram.com/dumpslikeatruck_foodtruck/
FB: www.facebook.com/FoodTruckWithACause/

Episode 18: Ron Anders – Mayor Pro Tem, City Councilman, Auburn, AL

We sit down with Ron Anders to discuss Anders Bookstore, being the mic man at Auburn University, former president of the Auburn Chamber of Commerce, mayor pro tem for the City of Auburn, city council member for Ward 2, and now mayoral candidate.

Episode 17: Kathy Powell – State Farm Insurance, Auburn, AL

Kathy Powell came back to Auburn in 2004 to open her State Farm business. She is proud to have been awarded Best Insurance Agent in the OA News Reader’s Choice Awards in 2011, 2012, 2013, 2014, 2015, 2016 and 2017. Kathy has built a team of licensed, caring professionals who are proud to work with their clients and potential clients.

We sit down with Kathy to talk entrepreneurship, leadership, legacy, community involvement, and how she built her agency into the business it is today. You don’t want to miss this one!

Facebook: www.facebook.com/KathyPowellStateFarm
Yelp: www.yelp.com/biz/kathy-powell-state-farm-insurance-agent-auburn
Website: www.kathypowell.net

Episode 15: Mike Jones, Mikes Merchandise

Mike’s Merchandise was started in the early 1980’s, in the back of Ray & Mike Jone’s, Guntersville Alabama machine shop.

We recently sat down with Mike in his 180,000 sq. ft. old cotton mill conversion, situated along the beautiful banks of Lake Guntersville, and discussed how it all got started and how he grew the business into a multi-location operation. A true gentleman, entrepreneur, family man and rags to riches story you don’t want to miss.

Episode 14: Taylor Jones, The Tiny Closet

Taylor Jones is the Founder & CEO of The Tiny Closet, located in a retrofitted and solid pink school bus. The concept is great, but the brains and family behind the concept are even greater. We talk fashion, entrepreneurship, marketing, and all about the pink school bus on this episode.

Show Notes:
Facebook: https://www.facebook.com/shopthetinycloset/
Instagram: https://instagram.com/shopthetinycloset
Website: https://www.shopthetinycloset.com

Transcript:

Tony: I’m sitting here at the Tiny Closet with Taylor Jones, Taylor CEO and founder of the Tiny Closet, thank you so much for sitting down with me today.

Taylor: Of course I’m all about talking about myself.

Tony: Tell us a little bit about your story. Where did you grow up and where did your love of fashion come from?

Taylor: I grew up in Auburn Alabama. I’ve been here since I was 5 years old. Like I was telling Holt earlier I really didn’t grow up in fashion. My mom did, mostly. She was always very trendy and like it wasn’t the typical mom look I really wasn’t a big girly girl. All through high school, I was in t-shirts and sweatpants as much as I could be. And. I had a lot of trials and tribulations that happened to me and circumstances through high school with exes and was in a terrible relationship and it brought me down and all my confidence was shattered and I really was kind of told like you’re a woman and that you have to be in the kitchen that you need to be a housewife. Women aren’t supposed to do this and not supposed to do that and I just didn’t think that that’s who I was at all. So I decided I wanted to be my own boss and yes so this is kind of what happened.

Tony: Well cool, that kind of goes a little bit into my next question about how did you get this job. So what made you think about buying an old school bus and painting it pink?

Taylor: Well to me it’s all about an experience. There’s a lot in our industry now that like Macy’s and J.C. Penney’s are all closing down their huge brick and mortars and I really wanted to do something to where people could still try the clothes on and see them that have that experience because I’d much rather spend money on an experience than I would a product.

Taylor: But if I can get someone to experience it and see something inside of it that I love then want to buy then that’s a relationship in itself right there.

Tony: I think the cool thing to is that you do have a website people can buy things online and so bring them the experience out where you know people see pink boxes drop on the street that picks their interest.

Taylor: They think it’s crazy.

Tony: Its genius marketing. It’s in a school bus. It’s tiny in size but awesome inside but it’s just genius marketing.

Taylor: Oh yeah we want we said we want to take it during game days and like we’ve got speakers outside of it and just go through downtown not even stop just have this huge pink school bus go by and we’re like that would be perfect just for our marketing. You know I don’t even have to stop.

Tony: Absolutely. We were talking a little bit earlier about how it’s kind of a family thing. You don’t necessarily have people working for you but there’s a lot of them working with you. Tell us a little bit about that aspect of the from the from the business side all that goes in the background.

Taylor: Well it’s really me that I do the buying of the store the marketing and the social media wise of it. I understand that a ton just because I do have a great following on there and I do a bunch of research about how to pique people’s interest on social media because you’re not one on one talking with them. You’re trying to show them something. Mom does a lot of the finance and the shipping part of it the stuff that I don’t want to do the boring stuff to me. Dad is the one that created the school bus. He was the one that allowed this crazy idea to happen. And he loved every part of it. My brother created our website and the kind of answers questions whenever I have them. And then my boyfriend takes all of the photos and helps me edit because it’s weird…we had a professional photographer come out and help us and we had like other models with me. And nothing sold when they did it but when he does it I think people think like oh this is so cute like it looks like a candid like that Instagram boyfriend took. I mean if it sells and I hate it for him because he asked me the other day. So am I going to be doing this the rest of my life? I was like well if they sell you’re going to have to be sorry. He has no idea about anything with camera stuff. So we’re learning as we go.

Tony: Yeah well I think the COO aspect there as well. You have that relationship so it’s just like you said it’s fun. It’s you know it’s it’s real it’s authentic and that’s what draws people to your business because it’s you. You own your own business but you’re also part of the business. Right. And it’s you model the clothes you show and the items for sale.

Taylor: And that’s what whenever before when we first kind of started and launched it wasn’t me in the photos and I had people tell me like people know you they know you. So they want to wear what you’re wearing. So if you’re modeling them a little better. And I was like OK cool. So once I did it I was like great. I tried to get out of modeling for years now, and now right back into it.

Tony: Yeah. It’s probably a little bit more a better experience knowing that it’s your products.

Taylor: And it leaves me a little bit of money not having to somebody else to do it.

Tony: Tell us a little bit about what is next for the Tiny Closet. Do you have any big plans that you can share?

Taylor: Yeah, of course, we kind of somewhat announced it, we are coming out with our own private label of clothing where we get to actually kind of design some of the clothes and we get to hand-pick them and have our own label on it. It will be called Top Left because it’s our more high-end brand. So it’s like everything that you have this expensive you want it up on the top shelf to the left so that way it doesn’t fall. So it’s called top left. We’re excited about it. We’re nervous about it because you just don’t ever know how people expect you to release a product. And just to continue growing. We are going to move to Nashville in a couple of years and we’re hoping that that kind of market as well because market the market in Nashville is like huge now like economically it’s grown so much and we really think that our kind of trend will work well there.

Tony: Yeah I love love the Nashville area. Franklin Tennessee area. There’s so much cool culture there.

Taylor: Yeah and even when we were in Nashville this past weekend we always when we go like we’re never on vacation we’re always somewhat working. We’re always giving out cards or putting stickers places. We’re always working and I love that because it’s I’d rather be at a job where I love than to be somewhere that I hate. So but there was also like another kind of like I guess pop-up. It was like a flower track and it went around and I thought that was the coolest thing because the first thing I wanted to do was put it on Instagram. So that was kind of another reason with the buss I wanted it to be like Instagrammable.

Tony: Everybody sees it drive driving them we’ll take a picture with it really quickly. Yeah. Or you know if it’s a game day. Yeah, I was just genius and I think it speaks to the true entrepreneurial spirit too when you just mentioned two years from now you want to move to Nashville but you’re already working in that area. That’s always planning ahead as an entrepreneur as a business owner. Even that far out in advance which is not two years now a long time away when you’re grinding every day in a business. It is. Yeah it’s really difficult to prepare for. That’s awesome. It’s great.

Tony: What principles have helped you personally that you may be transferred over to your business have worked?

Taylor: It’s just the whole concept of whenever we did do this it’s just it blows people’s mind that it was me that did it because like I said if you knew me in high school like I did the bare minimum I got through school. I didn’t care to do school. But I also think that my parents are going to kill me for saying this but I don’t necessarily think you need school sometimes. I’m not a very good student. I made B’s and C’s. Like I said bare minimum but I mean high school yeah, of course, you need high school but once you get into college it’s kind of like if I’m this creative person why do I need this. I mean I’m almost done with school now so I can’t drop now. But I was like this huge creative person. I see more of like a colorful side, a bigger dynamic of it, and there are some things that look very limit me to it so I stay in school kids. But like at the same time like do you want it.

Tony: I don’t know if you listen to Gary Vee. I know Holt listens, or we used to listen to GaryVee, now we’re taking Gary’s advice. But, it’s all about passion, and sometimes you know it’s good to get a college degree if you’re in college and your parents helping you through.

Taylor: My boyfriend does like nursing school, of course, like yes please go to school like you need.

Tony: But there are certain jobs where you have to go to school. But like you said being creative. I mean I want my kids to go to college I’m saving it for their college. I want them to do them you know to do what they want to do. But there is a lot of you know four or five years of waiting when you’re happy when you could be doing.

Taylor: I mean I feel like that now there are classes in my major because I’m in fashion merchandising that have helped like having one lab that was photoshop so of course that helps but then there are other ones that I’m like. I feel like I’m constantly repeating over and over and sometimes my professors don’t. Whenever I say like I can’t be there because we’re headed to the Mart in Las Vegas and we’re learning about this huge mart that I’m going to. And they’re like I’m sorry that’s not a university excuse. I can’t I can’t make up that excuse and I’m like well I mean I’ve got to do what I’ve got to do and some of them are really good about it and some of it I just I feel like in my major particularly it’s like it’s who you know where you are at the right place at the right time. So but like I said if you want to be a doctor or engineer please go to school.

Tony: Please…we need strong buildings and sound bridges.

Taylor: We need them all to save lives. Exactly.

Tony: There needs to be some kind of really cool hybrid of you know education but also I mean you know you have to have technical schools that you know or trade schools where if you’re going to go be a mechanic or write you know somebody like that be really to see some type of hybrid where you get the standard education that you need. But then instead of going four years maybe two years and then two years working out of extended internship or an extended hands on.

Taylor: Like I said in my major there’s like we have to take marketing and I remember getting into marketing thinking oh this would be great. Understand more about it. But it had nothing to do with what we were learning about with my major. Like I need like fashion marketing like classes. And I think the only ones that you can really get like that are like in New York at FIT. Like that’s about it and Auburn actually has one of like the top fashion industries in the country.

Tony: So it just blows my mind sometimes that I’m like. And I hope none of my professors are listening to this because you’re doing a great job. If you are. But we need better classes.

Tony: There is a word that I’m about to say it has a negative stigma attached to it’s called failure. Right. What do you think about the word failure and how do you how do you deal with it?

Taylor: I think everybody needs to experience failure and rejection because this is not one of the industries that everybody gets a participation award. You have to be able to fail to get up and keep going again because there have been many times where I have completely failed and I’ve seen somebody that posted this. She’s actually a boutique owner herself. But she posted the thing with entrepreneurs how it’s literally like a roller coaster.

Taylor: You go up and down like some days you’re up top and you’re thinking I’m making so much money I’m winning and the next second you’re just like oh my god I’m failing nobody’s buying anything. Oh my God here we are 10000 followers. We’re back down to ninety-five hundred. Like where did we go wrong? So I really think that if you don’t fail you’re not going to understand those highs and whenever you get those highs you’ve got to understand that there are going to be lows too.

Tony: Yeah I think it’s real important. What’s been the hardest thing for you and starting and running this business?

Taylor: The hardest part to me is since I am my own boss I don’t have that person above me saying you’re doing a great job like you’re doing awesome but like I need you to maybe fix this a little bit. It’s me doing a trial and error of things. I mean of course, I’ve got a tremendous amount of support from my family and loved ones that are saying oh my god you’re doing great. But then again that’s just family and friends.

Tony: They’re very biased.

Taylor: Exactly. So that’s probably a really hard part about it is I don’t have that top person saying that knows what they’re doing. It’s me telling myself like you know what you got this.

Taylor: I keep a journal actually that I take with me all the time so want to look at my lowest point of the job. I’m like this is what happened today. And then when I’m at my highest point I write that down as well. So in like four or five months, I can look back at it like oh my gosh Taylor look that was such a small thing but you got through it. And this is how you did it.

Tony: That’s so smart. Or any other sources of inspiration that you kind of follow up on blogs or podcasts or any type of reading that you do to kind of keep yourself inspired?

Taylor: Yeah we actually travel. That’s my huge amount of inspiration. We travel so much now. I told my mom that at the beginning of the show I was like I want to travel like when I’m stuck here in a town that it’s so small you know everybody it’s hard to get inspiration in. And so when we go to Nashville I love to go see all these different places eat different foods like be inspired by the fashion there. We just got back from Shreveport Louisiana for the Miss USA pageant and there was inspiration there because I got to dress up and do photos here and there and then we were in Nashville this past weekend and we head to Dallas on Sunday and then we go to New York in August and we’re in L.A. in July. So if I don’t travel I get so stuck in one place that I’m like I need to branch out to see what exactly I need to do. Like in September we go for Fashion Week. We may not go to any of the show. But to walk around New York and to see the different trends and window shop your understanding what will slowly drip down into Alabama. So we get there and it’s it’s just it’s more of just the travel.

Tony: What’s your favorite place that you’ve been so far?

Taylor: New York. New York is always like my number one. I always say it’s like the hustle city because you wake up like you could wake up at 6 o’clock in the morning. All right. How do I need to make money today? So that’s my favorite place. L.A. is pretty nice too but that’s more of a place where I just want to go and lay on the back. Yeah. But yeah its always work.

Tony: Well if you were to give someone some advice. I know you’re young but you’re you’re running this business. You’re grinding every day. If you were to give somebody a piece of advice that was just starting out maybe still in college about to graduate from college you want to start their own business what would that be?

Taylor: Do it just do it. I actually had the idea of the store way before we even started it. And I was so scared of failing and not knowing if people were going to like she thinks she is this trendy person, she thinks that she is perfect that she can do this. And I was terrified so I actually waited about seven months to actually finally just say just do it. Just start. I had my parents pushing me saying just do it. Just do it and I was just like, No I don’t know what people are going to think. I’m scared. My advice is to just do it. Just push the button. Launch the website, launch the blog, the podcast, whatever you want to do and just do it because you’re never going to know until you press submit.

Tony: That’s great advice. Well, I have one last question for you and this kind of sums up everything that we’ve been talking about so far and it deals with legacy.

Tony: When you look back on your life when you’re when you’re ready to leave this world you look back on your community your family your friends your business the people that you’ve impacted. What do you want them to remember you by them? What does that legacy look like?

Taylor: I wanted people to always think like oh she did this because she wanted to inspire others. Like I said that I did go through something very traumatic in high school with an ex. And I never wanted to be defined by that. I wanted to be defined as Taylor Jones who woke up every single day busted her butt, got to where she was and tried to make a difference in women’s lives by like we’ve always said that you can’t, a pair of clothes can change the world. But putting in a certain outfit on another girl to help them change the world makes it even better. We always want to be able to inspire women that no matter what happens to you no matter what people have ever said about you. You can be so much more than what your past was. So my legacy will always be to that I worked hard. I inspired and now have we changed the world with a big pink school bus.

Tony: That’s awesome. Well, Taylor thank you so much for taking some time out this afternoon to hang out with.

Episode 13: Maddie Corbeau, The Coffee Cat

Maddie is the owner of Coffee Cat, a locally sourced coffee shop in Auburn, Alabama with a community atmosphere.

Since 2014 it has been their passion, their goal, and their great pleasure to bring handcrafted drinks and goods straight from their heart to their customers; however, coffee is only the half of it. At the Coffee Cat, they understand that there are things much more important than that first cup of the day — and we strive to provide you with service and a space that will not only get you going but also encourage you to stay for a while. We believe that community is the spirit of culture and growth, and we think you’re the perfect candidate to grow with us.

Show Notes

Facebook: https://www.facebook.com/CoffeeCatAU/
Instagram: https://www.instagram.com/coffeecatau/
Yelp: https://www.yelp.com/biz/the-coffee-cat-auburn
Website: http://www.coffeecatau.com/

Transcript

Tony: Welcome to the Leadership Legacy podcast. I’m sitting here with Maddie Corbeau who is the owner of Coffee Cat which is a locally sourced coffee shop in Auburn, Alabama has community atmosphere. They’ve been open since 2014 and it is their passion, their goal and their great pleasure to bring handcrafted drinks and goods straight from their heart to their customers. However, they know is only half of it. At Coffee Cat, they understand that they are that there are more things more important than the first cup of the day and we strive to provide their customers with service and a space that will not only get you going but also encourage you to stay for a while.

Tony: Maddie thank you so much for joining me this morning.

Tony: Maddie tell us a little bit about your story. Where did you grow up? Where did the love of all of Auburn come from?

Maddie: I grew up mostly in Montgomery County, like the rural areas. I’m from a little community called Grady. That’s that’s pretty much it just mostly Montgomery. I lived in Minnesota for a small time before I moved to Auburn, like 10 years ago.

Tony: Well how did you get the job at Coffee Cat? What made you decide to open a coffee shop or to start running a coffee shop?

Maddie: That is kind of a weird long winded story. I had never really considered opening a business, least of all the coffee shop. I had like a hundred jobs in various fields mostly customer service based. And then right after I got married in 2011 I realized that I was just really like not unsatisfied in my work because I love customer service, I think that any opportunity to have an interaction with a new person is great. But the work itself was not fulfilling. So I took advantage of the opportunity, my husband had a good job and so I quit my big girl job which was not really a big girl job. I was just going to take some time and figure out what I wanted to do. I reapplied to go back to school and was getting ready to do that. But maybe who am I don’t like to sit still. So on the side I got a job in a little used bookstore called Gnu’s Room. God just took over. Like 7 or 8 months after working at the bookstore, the owner offered, the cafe portion of the bookstore to myself and Sarah Gill who was Sarah Barnett at the time who was the owner of MamaMochas Coffee Emporium and Roasteries. It was too good an opportunity to not do it. And that was in 2012. And then a year after working with Sarah we opened a second location.

Maddie: A year after that I was six months pregnant and she was really wanting to go in a different direction, open new things, and expand the business which is wonderful and I fully supported her in that. But, being six months pregnant and going through life as I was going through life at that time, there was no way that I could focus on expanding business. So we got amicably business divorced is what we called it and I got one story and she got the other and now was the birth of Coffee Cat.

Tony: Where did the name coffee cup come from?

Maddie: So I actually let someone else name it. Like even if I was to open it today I’m not sure what I would call it. I think that CoffeeCat is the perfect name for it. Every now and then when kids ask I’ll say that CatDog was my favorite show as a kid because we attached the Hound. That’s not true at all. But it’s really funny to say. What’s really funny about it now is that when I say it’s kids who are like 18/19 year old, they’re like what’s that, it ages me a little bit. But no I mean it kind of I guess it named itself, it just happened.

Tony: When you’re looking for an employee somebody that’s going to come here to help you clean the shop or are you looking for baristas or other staff. What do you look for in those people before you hire them?

Maddie: I look for a genuinely happy people. It’s probably dumb but I look for what I call “light bringers”. There’s a very specific kind of person that’s designed for customer service at the level that like the restaurant industry is. And it’s you know I refer to it as like the nameless faceless barista robot, like being willing to like stepping into their role because for most people who walk into a business to purchase a thing. They’re not looking to make a personal connection. So I look for people who are distinctly capable of taking an interaction that could be meaningless and turning it into something that can be five minutes of somebody’s day that’s really enjoyable.

Maddie: Anybody who’s ever worked for Chic-Fil-A because anybody who’s ever worked for a Chic-Fil-A knows about customer service.

Tony: They have a great process.

Maddie: They do have a great process. I just look for just really really nice people. It’s not like the most difficult job in the world. Coffee is actually not my passion. I always keep someone on staff who loves coffee more than I do to keep me up to date because coffee is such a fluid always changing industry.

Tony: It seems like every day there’s some there’s some new drink out there that’s just been made or some new way. I was at a coffee shop recently and they were testing a different way to make a caramel latte and they had that time had actually put the caramel in the milk as they steamed it. Which they said was the first time they tried it. So I thought that was interesting. You know you just think there’s a process to make a drink and boom boom boom. But I guess baristas are always trying new things trying to make their take on the drinks which is pretty cool.

Maddie: And then it’s got a whole culture around it. There’s a huge, huge following.

Tony: What drives you to get up in the morning?

Tony: I know here recently you’ve been commuting pretty good distance every morning to work. So what drives you to get up and make that commute. And then when you get settled here and Auburn what drives you to get up to come to work every day to face those customers that may not be happy every day to face people calling in sick or something like that. What drives you to come to work?

Maddie: This is not just like a what drives me to work… what drives me to wake up kinda question…because there is a freedom that comes with owning a business as well as you know the buck stops here. So what I usually tell people when they ask about what it’s like to own a business is I take none of the credit and all of their responsibility. Because I do have an incredible staff and they do more than more than what they’re asked all the time and I love that about them.

Maddie: Everyone who works for me has an incredible work ethic and they really care about the shop and I think that they care about the shops because they recognize that for me it’s not just a business. It’s not just a place to come by a cup of coffee. It’s like a community. It’s a place where anybody can come and be welcomed.

Maddie: I think probably what drives me most in my life is the search for um, not even really the search because I think that I have the most mostly figured out which is a really dumb thing to say at 31. They figured out anything. I just want to do every day the best that I can for what God has destined me to do. And I think that that changes. In the day-to-day. CoffeeCat was obviously given to me for a purpose. You know I never dreamed about it never really like I mean it was handed to me on a silver platter. So I feel very responsible for using it for aGod-drivenn purpose. And I think that purpose is to show everyone who walks through the door just like unlimited kindness and welcomeness. I hope that that’s how I treat my whole life and working out of.

Tony: We talked about this a little bit when you talked about what drives you. What principles have helped you personally that maybe have transferred over into business?

Maddie: I think that the biggest principle in my life that transfers over into business is just kindness, just business isn’t for me you know black and white numbers and it’s not it’s not business. I guess. I mean I know that there’s like you know I have an office where there’s a scary amount of papers that sometimes I’ll go through. And that’s really terrible and that’s like the terrible part ofa business. But the rest of it is really personal. You know like I have poured my life into it. Not my life, I’ve poured the last six years and to everyone who works here pours themselves into it. And people from the community pour themselves into it. And I think that you know the principle that everybody is involved in the business. I don’t know what you would call that as far as a principle goes. Oneness, everybody matters.

Tony: Yeah and it’s so important to have people around you that feel the same way about your business and treat it the way that you would treat it. That brings that whole level of customer service and this family community together into the business and makes the business stronger when you have people that kind of see the same values and have the same goals that you do even as a staff member.

Tony: Well there’s a stigma attached to the word failure. A lot of people want to use that as an excuse to not go forward. Some people use it as a learning tool. What does the word failure mean to you?

Maddie: I don’t believe in failure. I think that failure is a made up concept and kind of a lie that we have been told. That surrounds the false idea that we haven’t actually any control. I think that when you are approaching a situation or a decision and you set out to get a certain response or reaction and you don’t the problem is not that you have failed, the problem is that your expectations were too narrow. Every opportunity, every everything that you do is an opportunity to learn something and you’re going to either learn like OK this works or OK this super does not work. And there have been lots of occasions where I have tried things that super did not work. But I don’t, I don’t consider it to be a failure. There is a lot of negative connotation around that word. I think if you walk around and are putting like check marks next to the things that you have done and are like I succeeded here or I failed here, you’re really minimizing the amount of impact you can have in your life and other lives for a very long time. Like if you say that you have failed at something the first time that you try and where is the desire to try again or try a new and different way it’s going to come from. So you know I tried things over and over and over again. And there are things that I have tried with Coffee Cat, that I try it once every six months and they never work. It never works. And I don’t care because it makes sense to me.

Maddie: I’m going to keep doing it as long as it’s not hurting anybody except for maybe my like my self-esteem for five minutes I’m just going to keep trying. Because if it makes sense to keep trying. It makes sense to keep trying.

Tony: I think that’s so important. We talked about customer service a little bit earlier and how you kind of look for people to hire you want people that have the customers best interests at heart really front and center. It’s not only about making the coffee it’s about the experience and about the family and the community that the shop provides. What are some of the skills that you’ve learned over time to help you with dealing with an angry customer?

Maddie: Fortunately we don’t have very many angry customers. What I always tell the staff when they come to me with this question, and it’s funny because the staff comes to me wanting to know what to do about an irritating customer or a customer who is rude and their interaction with them is not how I experience interaction with them. So I think what I always tell people is it’s just coffee. Like if someone is paid five dollars for a latte and it’s not exactly what they want it just make it again. You know it’s not that big a deal. It’s an opportunity for you to spend two more minutes with this person, maybe figure out if they’re having a bad day if they’re meeting you at that kind of irritated level because something is going wrong in their life. Ask them how they’re doing.

Maddie: But I think people generally will meet you where where you start. So if you start an interaction in your head about that thing that’s kind of irritating you whether you’re in customers or not they’re going to meet you already at that level of your irritation. So I don’t know, I don’t get irritated by people easily just think that it’s too easy. Like our weird broken world to have a bad day and to pour that anybody else.

Tony: I’ve heard it said that hurting people hurt people. Usually like you are talking about you know if somebody comes in they’re upset because their lattes are hot enough or they feel like they didn’t get enough sugar in their drink or they are upset about something in the shop. It’s more than likely going to be something that is not necessarily dealing with the shop, it’s something that they’re dealing with and it’s just magnified.

Maddie: Yes. Because in reality who wakes up in the morning and it’s like my coffee is not perfect. I’m going to be a huge jerk about it. Nobody. Nobody actually cares that much about coffee. The coffee is wonderful and you should buy it all the time.

Maddie: But you know if someone’s irritated about the state of their coffee they’re not irritated about the state of their coffee. They irritated about the state of their lives. In customer service like we have the advantage as a coffee shop and I think this is really cool…I’ve always liked this comparison that we are a lot like bartenders and bartenders are like therapists and a lot of ways only our customers aren’t drunk they’re caffeinated and so they’re more likely to spill the beans. Pun intended. Yeah about you know about what’s going on.

Tony: Well what’s been the hardest thing so far in running the business?

Maddie: Oh the paperwork for sure. Yeah. It’s the worst. My office is a scary place that I visit not very often at all. And it’s like scary hoarders den meets a beautiful mind. Like I know where everything is. But if anybody ever tried to find something in there they might find like a grenade.

Tony: Or an old box of cereal or kids toys.

Maddie: There’s lots of Cars characters. There might be at least four lightning mcqueens hidden to my office right now.

Tony: And you wonder where they went. You look all over the house for them but there’s no way they’re in the office.

Maddie: Never gonna buy you this toy again. You don’t take care of it.

Maddie: Yeah I would say that make sure that it doesn’t become prioritize the wrong way. I am a single mom, I have a son who is turning 4 in a few weeks, so balancing being a good parent and being a good business owner has kind of been a constantly changing struggle. As he gets bigger he requires different things for me the business grows it requires different things for me and trying to do the best at those is a little hairy.

Tony: Yes. That’s a good point. I think a lot of entrepreneurs and a lot of want-to-be business owners or don’t realize that if you own a business your family is coming along with you.

Tony: I mean you know if you have a 9 to 5 job you can punch in and punch out and go home. But for a business owner for an entrepreneur, it’s 24/7. The balancing act of making sure like you said you’re being a good parent you’re being a good a good role model for your for your kids and for you your family is obviously number one for everyone. I would hope. Balancing that with the responsibilities of having to run a business and run other staff members and you know to make sure the lights stay on and make sure they get paid to make sure the coffee is coming and when it’s supposed to. All the things that come with running a business.

: Well and like you said like I don’t have hours. So you know, I will do payroll on the couch while Harry’s eating dinner. He has started, tt’s really funny, so he has started responding to me if I ask what are you doing. If he’s like playing on the computer or you know like he put his stuff in a little briefcase and I say what are you doing, he says I’m working. Apparently, that’s what I say all the time. Which is cute and it’s great because I do want you to see me work and I want him to know what a good work ethic looks like him to be raised and that is really important. But the balance of like. OK. Now put this down and go be a mom.

Tony: I mean like for you your office at home offices at home and when the big girls understand I have an 11 year old and a 9 year old. They understand. OK, Daddy T is going to go to work. He’s got to bring in money so that we can eat you know. Right. Because like you said the buck stops with us. I mean you own your own business. If you don’t make any money don’t make any money. And if you if you lose money you still got to pay your people. So you could be operating in the red. A lot. But with Avery who is about to turn 3, she doesn’t get that. And so I’ll be sitting in my office and she’ll be banging on the door of us sit downstairs. At the at the dining room table she’ll come up and she’ll say daddy play daddy play and I have to say daddy’s working.

Tony: You know it’s a hard balance to make sure, and so a lot of times I find myself leave and work and wherever there’s WiFi.

Tony: If you have one piece of advice that you want to offer someone that was just getting into either the coffee business or who thinks they have that that pull to be an entrepreneur or a business owner, what advice would you give them?

Maddie: I would probably say it’s great to know what the rules are. But don’t plan on playing by them. I think that there’s a formula you know you go to business school. Absolutely nothing business school. All of that information exists for a reason and it’s true. But I think that we’ve reached a point especially in America where if you’re going to start something new as a business owner it needs to be new. There are so many options, there’s so many different versions of the same thing. If your business isn’t tied to you, if it is a representation of who you are, then it’s not going to make it. Because there’s four different coffee shops in Auburn/Opelika. People aren’t necessarily the average customer. There’s obviously the coffee culture people who are looking for something specific. But the average customer is not looking for anything super special in a cup of coffee. They want a vanilla latte and they can get that at four or five different places in a 10 mile radius. What they’re look what my customers are looking for, is the brand that I’m selling, is the environment that I’m selling, or the environment is something SideTrack, or Prevail, or Ross House. I think that would be my advice like Don’t forget that it’s not a + b = c. It’s you to the world.

Tony: That’s so great. That’s such a good piece of advice. I think a lot of people don’t realize.

Maddie: We’ll get one last question I want to ask you. It kind of sums up everything that we’ve already talked about. But at the end of your life when you look back at your back at your kids, you look back at your family and the community here at Coffee Cat, but also just the community that you’ve been a part of. What do you want them to remember you by? What do you want that legacy to be?

Maddie: I have a legacy I would say that I want it to be kindness. It’s actually tatooed right here on my arm. Sometimes you need a reminder. My tattoo says Be Kind Anyway which is a Mother Teresa quote, the full quote is huge. It’s very long. But the line is if you’re kind to people, they will often accuse you of having alterior motives….be kind anyway. And if I was going to have a legacy I would hope it.

Tony: Well Maddie thank you so much for sitting down with me this morning. I appreciate your time and what you’re doing here at Coffee Cat so much.

Episode 12: Rusty Herring, Cornerstone Family Chiropractic

Rusty Herring is the Founding and Lead Chiropractor of Cornerstone Family Chiropractic located in Auburn, Alabama.

Cornerstone Family Chiropractic provides very specific care and attention through state-of-the-art technology, premier office amenities, and attentive and involved staff members. Dr. Rusty and everyone at Cornerstone truly have a heart to serve others by helping you get back to the things you enjoy most in life! Whether it’s participating in recreational sports, playing with your children, or getting back your golf game, their mission is simple: to provide chiropractic care that is affordable for the whole family.

Their goal is for every person in the Auburn/Opelika area to express their health potential! At Cornerstone Family Chiropractic, they’re here to help individuals and their families achieve better health and to equip our community with better health strategies.

Show Notes:

Website: http://www.auburncornerstonefamilychiropractic.com/
Facebook: https://www.facebook.com/cfc4health/
Instagram: https://www.instagram.com/cfc4health/

Transcript:

Tony: Welcome to the leadership legacy podcast I’m sitting here with rusty Herring the founding chiropractor of Cornerstone Family Chiropractic located in Auburn Alabama. Rusty thank you so much for taking some time out of your day.

Rusty: Yeah man excited to be here.

Tony: Tell us a little bit about your story where did you grow up and where did the love of Alborn come from.

Rusty: Well I grew up in Opelika so I grew up an Auburn fan my whole life. I’ve always loved Auburn and I grew up watching Auburn sports and my brother went on to play football there and he and I are best friends so I went there and graduated there and then I went up to Atlanta for chiropractic school for four years.

Rusty: Catherine and I met at Auburn and she finished school year after me joined me in Atlanta and then we looked around at places that we wanted to open a practice and didn’t find any place in the country that we loved any more than Auburn so I came back here in 2011 right after I graduated and we opened our practice August 1st 2011.

Tony: What made you want to go into chiropractic care?

Rusty: So my dad’s a chiropractor, so it runs in the family. So my dad and I have two uncles that are also chiropractors and just grew up around chiropractic and worked in my dad’s office some and just the idea of being in a industry a service industry that gets to make an impact on people’s health with something that I knew that I wanted to do. And I entertained some other forms of health care but ultimately didn’t find anything that I felt led to do more than chiropractic.

Rusty: So that’s really what got me to chiropractic school. And then when I was in chiropractic school I actually faced a pretty major health challenge helped my health wasn’t really a priority when I was in grad school. I was focused on school work and coffee and staying awake and we’re doing 40 hours a week in class and studying another 40 or 60 hours and just grinding it out and get pretty sick and through chiropractic care helped me regain my health and really helped me to not only regain my health but the protests my health and realize the impact that care product can have on someone’s overall health and daily function and quality of life not just the Musculoskeletal symptoms.

Tony: When you’re looking for somebody to help you in this practice whether it’s somebody that’s answering the phones or helping you schedule appointments or other doctors what are some of the things that you look for them when when you think about hiring them?

Rusty: Yes so we look for people that are genuine and authentic people that strive for excellence. People with a willingness to grow. They’re hardworking joyful people that are fun to be around. And also selfless individuals people that are willing to help you out and do whatever needs to be done for the betterment of the whole team.

Tony: I think that’s important not only to have a surround yourself with those types of people in your business but also for the customers as well. People coming in here may not be feeling good. I mean more than likely the first first time a customer comes in here they’ve got an issue and they need some help and then hopefully over time they’ve started managing that through the services here and they are feeling better as they come in. But that first impression that person is coming in with pain maybe can’t stand up straight and having somebody here with a smile having somebody it doesn’t matter. You know what kind of day they’re having they’re all. They always have that smile. They always have a good attitude and a good personality. Or at least project that even when they’re when they’re feeling bad or down it makes a difference in the end the customer service as well.

Rusty: Absolutely. Something we talk about quite a bit is just making that choice a conscious choice to bring our best.And it’s always a choice every day.

Tony: Well tell us a little bit about Cornerstone Family Chiropractic. It’s chiropractic care but it’s kind of it’s kind of different than traditional type of chiropractic care. If people who are listening you know they go I call and I call them the bone crackers. This is a little bit different of a service here. Tell us a little bit about what kind of services you provide.

Rusty: Sure. So we’re different in a lot of ways. We’re different in that we use the most advanced technology and technique available to us today. And as new technology comes out we use it so we strive to stay that way. You know just on the cutting edge of technology available because we know technology does make things more efficient more reproducible and ultimately more effective. And so we are different in several aspects. One is that as opposed to focusing more on symptoms we focus more on function and by that doesn’t mean we aren’t concerned about how someone’s feeling symptomatically we want them to feel better but we know that we need to help their body function better in order to get to feeling better. And so we use some very advanced technology. It’s called a static electromyography and that is reading neurological activity in a muscle. So it’s not measuring pain or symptoms it is measuring function. Good analogy there is you get to the dentist 30 40 years ago. They had to look in your mouth to see if they could see any cavities. And eventually x-rays came along if you x rays and now you know they can use the laser and detect the density of certain areas and if it falls within a certain density range it may be a tiny tiny microscopic cavity doesn’t even need any attention at this point but if it gets bad enough they’ll fill it in all fields of science research advances in technology advances. And with that technique advances as well and that’s where this technology allows us to measure how someone is functioning so that they don’t have to wait until they have symptoms that are glaring symptoms to start making progress.

Rusty: And then another major difference you mentioned the more older method of adjusting and a lot of people they think of chiropractic may think of that you know twisting and turning approach. Here we use an adjusting instrument. So it’s very gentle yet very effective.

Rusty: The way that adjusting instrument works is as you know but it’s it’s force forces mass times acceleration. Newton got that right. It always will be. I’m pretty sure he nailed that one so that older are probably used more mass with less acceleration human hand can only move so fast to generate that corrective force an instrument just kind of flips that equation uses more acceleration with less mass generating that corrective force and because of that acceleration component we do all of our adjustments with someone in a relaxed neutral position. So there’s never any twisting involved of their spine. Yeah.

Tony: For disclosure, I’ve been a customer here for several years and the way that you introduce customers that have been here for a while is their legacy members. Oh it’s interesting you know legacy and leadership legacy. I was thinking about that on the way over here.

Tony: I thought that was really cool but I’ve been I’ve been a customer a patient of both types. Obviously with the more traditional method and now come in here at Cornerstone. The traditional kind of worked more to maybe alleviate the symptoms maybe is what I kind of feel. It took a lot longer to get better to a better function. But it’s it’s kind of amazing. I was telling Dr. Joe I think or maybe Dr. Shane the other day I was in here and I was having a pain down my left leg a little adjustment move the nerve around to get it to where it needs to be and it’s like immediate relief.

Tony: It’s not always going to be that way for everybody. I mean there’s going to be like you said there’s there’s progress to that to that functionality, but it’s just crazy how sensitive the nervous system is and when that’s aligned. Now how much better you can feel.

Rusty: Sure. And another difference you mentioned there. Exactly. We are more focused on the function of the nervous system as opposed to the whole musculoskeletal component. You do have both components involved in all forms in chiropractic. Some focus more on the Musculoskeletal aches and pains. We focus more on the neurological function and overall function of the body.

Rusty: That applies to anyone of any age which is why we see so many children we see several hundred kids a week every week here and not that they have symptoms but preventing them from having symptoms and a lot of them used to have symptoms that are functioning better and parents want to keep them functioning well as healthy kids grow up to be healthy adults.

Tony: I have a two and a half year old and when she was really little I mean really little like maybe less than a year old. She took a tumble down the stairs she was crawling. She was fine.

Tony: Thank God she was fine. But you know we brought her in for you to check her out. And I’ve heard stories of people bringing their kids maybe you know the week after they’re born just to go ahead because they’ve had the most traumatic event in their life come in through the birthing process and so going ahead and getting them aligned and getting them functioning properly from the nervous system side.

Tony: It’s just amazing how a lot of people think well it’s when you’re old and when you’re when you’re hurting that you need a chiropractor but no you go ahead and start your health can be better long term.

Tony: So you have some really cool events here for for your patients and for the community as a whole. I see a poster here for Mudbugs and Mustaches 2018 where did the idea come about. For those community events and the dinners with the dock where they come from?

Rusty: Some of them were ideas that we had. Some of them are ideas that we get from just masterminding with other colleagues, friends from chiropractic school. Our Back to School Bash our biggest event that we have every year and as we were kind of planning that year first year that we were going to open we knew that we wanted to engage the community and keep the community engaged and have events that brought the community together. So as we were getting preparing for our Grand Opening. Well nobody wants to come to our grand opening but they might want to come to a fun festival. And so that’s kind of where that all started.

Rusty: And then we just we like to have fun. And these events give us that opportunity to have fun to build relationships and yeah and a fundamental value of ours. Here we talk about almost daily with the team is building long lasting relationships based on trust and whether it be. You mentioned a dinner crawfish boil. We have ladies night out. Back to School Bash a lot of different events. They give us an opportunity to build those relationships and spend time getting to know the practice members because day to day basis we are helping a lot of people. And to keep everybody’s time as efficient as possible we don’t just sit around and chit chat and let people wait for an hour and a half like like some health care offices. We are as efficient as as we can so that we get people in and out and on with their busy lives and those those events give us an opportunity to fellowship a little bit.

Tony: I think that’s I think that’s important from a services. You know it’s not just about the transaction between OK you have a service I’m a paid for that service. It’s all about that from a business standpoint is that you want to you want to you know develop a relationship with your customers so that you know what they need. And they feel comfortable but more the biggest part of it for me is just building that relationship. I mean because when you have customers that trust you when you have just people in the community that trust what you do they see that you’re a genuine person you’re genuinely trying to help them and do business. They’re going to they’re going to be more likely to refer you to their family members or to their friends when somebody needs help.

Tony: So you know build that long term relationship helps kind of future of future approver business and like to continue to grow and reach more people but also it really it’s all about personal relationships with people because I think in today’s society with social media and even podcasts you know a lot of people can kind of get in a solitary place where they don’t necessarily want to get out or they don’t know they don’t have opportunities to talk to people and when they have events to come to and they can bring their family and they can meet new people or get to talk to you and get to feel like they know you more personally it builds that trust.

Tony: Well what’s next for Cornerstone?

Rusty: Well we’re always asking ourselves that question what’s next then in the near future we’re going to be expanding our facility. We purchased this end of the building back last December and so we’re going to be doing a renovation to some of the office spaces here and about triple our square footage and renovate that space.

Rusty: So we’ll be doing a build out there expanding our facility so that is going to increase our capacity and then down the road once that starts to fill up. We’ll see. It’s all at the rate Auburn grow and we need to start entertaining another location before long. So we’ll see.

Tony: Auburn is kinda interesting and kind of think of it as being in a bubble. So there is there’s this bubble around Lee County where you know when things go bad and the economy. And I hope I don’t jinx Auburn and Lee County, but it seems that overall generally yeah people were still struggling in Lee County and we need to have better services to provide for them.

Tony: But it seems as a whole that Auburn is kind of like in a bubble.

Rusty: It’s kind of its own economy. Yeah yeah.

Tony: And it just continues to grow continue new neighbourhoods continue to be built and more people continue to flock here for the university and for industry. And I think that’s I think that’s an interesting aspect from another business owners just know and hey you know with the growth of Auburn hopefully the growth of the business you may look at a new location or some kind of get away from what you do professionally.

Tony: What drives you to get up in the morning?

Rusty: Yeah that’s a great question and I would say helping others is really what drives me whether those you know others as my family serve in them providing for them serve and practice members our team be in there to be a leader for them or you know being there for a friend just helping others is the driving factor for sure.

Tony: What do you think that came from?

Rusty: I think a lot of it came from our upbringing man the calling that God has put on my life. My parents have always had us very grounded and just wonderful, wonderful people who love love the Lord and loved others and have only done that through what they say but done that through their actions as well. And I think that’s where a lot of it comes.

Tony: What principles have helped you personally and and in business here as well?

Rusty: Yeah several principles that come to mind one just being simply do the right thing for the right reason.

Rusty: When you make check your motive and perspective and no matter what the choice is you can make one that’s a sound decision another Prince was the choice that we have to bring our best.

Rusty: Another principle is fact meaning principle shared with me by a guy named Ronnie Dos and you love him. You should check him out. He’s got podcast. Great leadership guy. I happened to meet him years ago right as his career was I guess you could say. And it’s really infancy. He now does leadership development and training for NASA, Tesla, and AT&T and Mars Candy Bars.

Rusty: I mean like you know I think five billion dollar companies last year. And then there’s Cornerstone. Yeah it is. So we do leadership development with him. We have some live Google Hangout calls with them every other week and he taught me this principle that has really been certainly impactful. You know life changing.

Rusty: It’s called “The Fact Meaning Principle” and that is facts are facts and there are objective. There’s no emotion attached to them and there’s no meaning attached to them. The fact could be that I was about to pull in a parking spot and you whipped it in front of me and the meaning that I could place on it. Well there’s a thousand different meanings. Yeah well the meanings that we place on it are going to make a huge impact in our minds and our energy level and attitude and perspective on life.

Rusty: And so many times we place a meaning on a fact that doesn’t serve us it doesn’t uplift us and doesn’t see the best in others and so we place that meaning on it and we may not even remember the fact but we typically will remember the meaning.

Rusty: So we go through life just remembering the meaning that we place that got Tony Oravet it cut me off that day and he’s must be a jerk. And you know you just carry that the meaning that could be completely inaccurate and it has nothing to do with the fact.

Rusty: And when we can learn to do one of two things One is the simple thing would be not place meaning on it. So just how it happened is what it is. I’m just going to move on with my life and not bog myself down with negative negative self-taught.

Rusty: And then another meaning is if it’s not a positive meaning then we’re just going to let it go. So the meaning that we’re going to place on the fact it’s either got to be positive or we’re going to let it go and just leave the facts the facts.

Rusty: What it does it helps us to really extend grace to others are much easier and to not carry around negativity. Another principle or really live by as we either go through life or grow through life and get lots of folks have probably quoted this thing you’ve heard most recently about John Maxwell. He says change is inevitable. Growth is optional. And the very true are always striving to grow.

Tony: Through growing and through learning there is a word out there that a lot of people attach themselves to there’s there’s a stigma around this word and that word is failure.

Tony: As a business leader as a business owner as someone who has people under them and kind of looking up to looking up to you what does that word failure mean to you and how do you how do you deal with it?

Rusty: Yes I am a competitive person so I don’t like to lose or fail. So to speak. So certainly try to avoid it. But, when I do fail personally or professionally as a team as an organization when we don’t meet expectations we certainly try to learn from it and seek to grow from that. We look at that as an opportunity to grow. We didn’t meet expectations and so we either have to serve better or change our expectations. And that’s one way that we strive to to avoid avoid failure and serving your patients.

Tony: I’m sure that there are times when patients come in and they’re happy or they’re angry with maybe something that’s been done or maybe they got a bill wrong or they don’t feel like they were treated well or maybe it’s just something completely random.

Tony: How do you deal with with an angry patient or are with an angry customer and where some of the skills that you’ve learned to deal with?

Rusty: Yes so I saw this question and I kind of had to laugh and say you know I guess it’s either unfortunate or fortunate that bends on one side of you are on.

Rusty: I guess you could say fortunately for us the bar has been set pretty low for health care because so many people are used to waiting an hour or two and a health care office and unfortunately a lot of people that are at a health care office have to be there and health care officers know that and therefore you know we hear it all the time that you know the stories of just lack of customer service or lack of profit even professionalism is going above and beyond within a health care office. So it really doesn’t happen all that often here we typically far exceed expectations for what people were expecting. We strive every day to set the expectation and to communicate clearly so that there are not unmet expectations. So much of disappointment or failure like we talked about is derived from just the lack of communicating and setting an expectation. And so we we strive to do both and ultimately meet or exceed expectations.

Rusty: And one thing I’ve learned is when someone does act a certain way that’s me and maybe ruffle some feathers of a team member is another concept Ronnie Dos talks about as everybody is dealing with the human condition meaning that they’re acting that way for a reason doesn’t justify their behavior. But it’s just you know what. However they’re acting. There’s a reason.

Rusty: I believe that people that are acting that way or are hurting people people that are sick are going to do sick things and you know it was kind of another side of our mission not only improving the health of people but overall improve the overall well-being of the community if you can improve everyone’s health.

Rusty: But understanding everybody’s dealing with the with the human condition allows us to give them grace for how they’re acting and also very kindly if if we’re not the right place for him will tell them our office may not be the right place for him and we aren’t the right office for everybody and we’re not here to help everybody. We’re here to help those want to be helped. We do want help as many as we can but we’re not here to help everybody.

Tony: I think it’s important for businesses to understand as as you grow and you know make sure that you know that you’re honest with yourself into what kind of customers that you want. You didn’t also like you said helping those customers find another service provider. Because this isn’t the right fit for them. There’s still hope for them. You know I kind of get down that next path line. I think that’s important especially in the service industry and in the medical industry as well.

Tony: Yeah but what’s the hardest thing that you’ve faced so far and in running your own business?

Rusty: Juggling the tasks and roles so that balance between working in the office as opposed to working only office you know different seasons call you two different roles and tasks.

Rusty: And when I’m covered up working in the office it doesn’t allow me to work on the office. It’s hard to plan for the future and think ahead and do other things that are working on the practice when I’m covered up working in it. So finding that balance between the two is certainly the biggest challenge faced.

Tony: We talk a lot about leadership and about you know mastermind’s and just getting inspired from other leaders and learning from them and learning from their mistakes and from their successes to better yourself and your practice. Maybe one of the best books you’ve read recently to help with?

Rusty: Strong Fathers Strong Daughters. Here’s a book that I’ve read recently that that’s just awesome that just helps and be a better dad. And of all male roles in life. I heard it said if you win in the marketplace but fail at home you failed.

Rusty: So it’s something that no matter how busy we get or how big or the office grows, is it’s always a priority. I’m always I am reading other books about leadership, business, and finances. But I’m always wanting to always have a book on my spiritual walk or growth my relationship with my wife or my relationship and my kids and that one really has affected me quite a bit and and just the next level of being intentional with my daughter. It’s really helping me see things from her perspective much more and having daughters you get a down.

Tony: Yeah no that’s that’s to read this right now do you have it on it.

Rusty: No I’ve told tons, I can’t believe him guilty about it. I’ve told tons of dad about it and I can’t wait to read that.

Tony: Yeah because that’s I mean we’re in a transition period with all three of our girls. We’ve got a two and a half almost three or all of them we’ve got a nine year old who’s you know go into fourth grade and then we’ve got one that’s just now finished elementary school going to middle school and so they’re all in very nice seasons of life and so trying to wrap myself around that has been my ultimate test.

Tony: Well if you write a book about your journey so far in life you know business does growing up everything. What would that be?

Rusty: This is a great question and a tough one. I came up with something. It may be a little cheesy because they’re all start the same letter it’s “Passion, Purpose, and Perspective”. Believe it would be that because our passions oftentimes reveal our purpose.

Rusty: Certainly was the case for me with that if we can have perspective as we go through life that is going to I believe is going to help us to make the greatest impact on society and make a positive influence on those around us.

Tony: What’s the advice to someone wanting to get into your industry? Any resources you can share. I know that here we see a lot of the guys that are maybe even going to start working in this facility. Interns Yeah yeah. Interns that or were doctors that are you know really were going through a school to get their degree. And they are you know interning here or just learning what’s what’s in the box to somebody that’s wanting to get into industry is it. Is it internships. What is it?

Rusty: So chiropractic specifically, there’s an organization called Ampe that it’s a professional development organization. That’s to be a leader in the organization. It’s an awesome organization great people great resources and really helps to help grow and develop people. A lot of our interns that come through have been plugged into that organization as a student. They come here and learn kind of the final details hands on a room running a practice and then they go out and open. And that’s ultimately a big part of our goal is building others up and send them out because yeah there’s our whole country is in dire need of improvement in their health outcomes. We can certainly make an impact on that.

Tony: We’ll get one last question that I ask everybody when you’re looking back on your family and your friends and your community and the patients here. And just just society in general as you’re getting ready to step out of this world go out and meet your father in heaven. What do you want them to remember, what do you want to people that you’ve been surrounded with your memory. What do you want it to be?

Rusty: Man this is a super deep question.

Tony: Save the best for last.

Rusty: Yeah I thought long and hard about it.

Rusty: I would want I want people to remember me as a man that loved God loved his family and loved people. I don’t particularly want my legacy to be about me but rather leave my family with kids and grandkids that are making a positive difference in the world. Leaving a practice that is making a positive impact in the community leave friends and family members feel more empowered to make the most out of life because of our relationship and time together. If I can do that I think you feel like I will have fulfilled my purpose to what I was called to.

Tony: Rusty, Man I appreciate it. Thank you so much for sitting down with me this afternoon and talking about leadership and legacy. Yeah man appreciate it.

Episode 7: Jamie Brady, Cutting Edge Lawn Service

We sit down with Jamie Brady, President of Cutting Lawn Service, to discuss leadership, entrepreneurship, and how he started a business while still in college!

Show Notes:
Website: https://www.cuttingedgelawn.biz/
Facebook: https://www.facebook.com/lawnandplay/
Instagram: https://www.instagram.com/yardboyau/

Episode 5: Amy B. Cotney, aka the Rogue Realtor

We sit down with Amy B. Cotney, aka the Rogue Realtor to discuss life, passions, real estate, $350 sq. ft. properties, small business, entrepreneurship, and the power of turkey poop. You don’t want to miss this one!

Show Notes:
Amy’s website – http://www.sweethomeauburnal.com
Twitter – https://twitter.com/amysweethomeaub
Facebook – https://www.facebook.com/amycotneyrealtor/
Instagram – https://www.instagram.com/sweethomeauburnal/

Other Mentions:

Hornsby Farms – https://www.hornsbyfarms.com/